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Patient centricity

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Losing touch with patients is not an option!

Aad Liefveld
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22-12-2020 17:02
In the past few months the healthcare industry has sped up the adoption and implementation of digital remote healthcare solutions to meet patients’ health-related preferences and at the same time overcome the challenges of social distancing and limited human interaction. The pharmaceutical industry is also moving forward on the subject of virtual and hybrid clinical trials. The many...

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Why you should focus on retention

Aad Liefveld
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11-07-2017 19:39
Growing costs of drug development Over 95% of the clinical studies fail to meet their original time lines and budgets.[1] Between 2006 and 2016 the global spending on drug development grew from $108 billion to over $148 billion.[2] Clinical trials account for 45% to 75% of this cost[3] and in 2012 the life sciences industry was already spending $1.2 billion[4] on patient recruitment alone! It...

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Patient Centricity; It Is NOT About The Patient!

Aad Liefveld
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09-10-2015 23:49
The more I read about patient centricity, the more I get the eerie feeling that there is something wrong, something missing. At first glance the concept is very clear, the strategy and tactics are right and the tools put to use all have an added value. But it still doesn’t feel quite right to me. So what is it? Being responsible for business development, I fully understand why the...

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Patient Centricity; Hot Air Or Not?

Aad Liefveld
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26-05-2015 09:46
It seems that nowadays patient centricity is a hot topic for everyone in the life science industry. Many articles are written about patient centricity, and more and more events and conferences use it as the main subject. But will the industry feel the same way about patient centricity a few years from now, or will it be discarded as just a lot of hot air? We believe it is not and that it is the...

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