Link2Trials Q&A_24

Answer:
Online recruitment has transformed patient access to clinical trials, but some myths still persist:

 

❌ "Online recruitment only reaches tech-savvy patient"
✅ Online campaigns can be designed for diverse audiences, including older populations.

❌ "It's not as reliable as traditional recruitment"
✅ With proper validation and prescreening, online recruitment is highly effective.

❌ "It's expensive with low ROI"
✅ Digital recruitment allows precise targeting, reducing wasted budget on unqualified leads.

❌ "It introduces selection bias"
✅ Online recruitment increases diversity by reaching patients beyond traditional healthcare settings.


By addressing these misconceptions, we can maximize the potential of online patient recruitment in clinical research.