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Link2Trials Q&A_3

Edwin Swart
442 (updated: )
12-05-2023 14:20

In this Q&A series we answer questions we have received from our customer base.

#3: How do you know what the best visuals are for your online clinical study advertisements?


What are the actual thumb stoppers? We let the patients decide.

In our creative brainstorming sessions, we develop many concepts that will work in a particular patient population. Then, we try these different concepts, use the learning algorithms* of the various online advertisement platforms and measure the results. In this way, the patients will tell us what they respond to.


*The learning phase in social media advertisement optimization refers to collecting and analyzing data to inform future advertising strategies. During this phase, an advertiser tests various ad formats, targeting techniques, and creative elements to determine what resonates most with the target audience. The data gathered during the learning phase can then be used to refine and optimize the ad campaign, leading to improved ad performance and a higher return on investment. This phase involves tracking metrics such as click-through rates and conversion rates, and analyzing customer feedback and engagement data. The learning phase's goal is continuously improving the ad campaign's effectiveness over time.


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