#2: How do we measure the effectiveness of online patient recruitment campaigns?
We measure the effectiveness of our online patient recruitment campaigns by:
Conversion rate: the percentage of visitors to a recruitment website who enroll in a study.
Cost per enrolment: the total cost of the campaign divided by the number of patients enrolled.
Source tracking: tracking the sources of website traffic, such as search engines, social media, and email campaigns, to determine which sources drive the most enrolments.
Bounce rate: the percentage of visitors to a recruitment website who leave after only visiting one page.
Time on site: visitors’ average time on a recruitment website.
Engagement rate: the percentage of visitors to a recruitment website who take a specific action, such as filling out a form or downloading a brochure.
By tracking these metrics, you can determine the effectiveness of your online patient recruitment campaigns and make data-driven decisions to improve their performance.
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