Link2Trials Q&A_2

In this Q&A series we answer questions we have received from our customer base.

#2: How do we measure the effectiveness of online patient recruitment campaigns?

We measure the effectiveness of our online patient recruitment campaigns by:

1. Conversion rate: the percentage of visitors to a recruitment website who enroll in a study.

2. Cost per enrolment: the total cost of the campaign divided by the number of patients enrolled.

3. Source tracking: tracking the sources of website traffic, such as search engines, social media, and email campaigns, to determine which sources drive the most enrolments.

4. Bounce rate: the percentage of visitors to a recruitment website who leave after only visiting one page.

5. Time on site: visitors’ average time on a recruitment website.

6. Engagement rate: the percentage of visitors to a recruitment website who take a specific action, such as filling out a form or downloading a brochure.

By tracking these metrics, you can determine the effectiveness of your online patient recruitment campaigns and make data-driven decisions to improve their performance.

Let us know what you think.

Do you have another question for one of our recruitment experts, let us know, and we will be happy to answer.

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