Questions answers

In this Q&A series we answer questions we have received from our customer base. #3: How do you know what the best visuals are for your online clinical study advertisements?   What are the actual thumb stoppers? We let the patients decide. In our creative brainstorming sessions, we develop many concepts that will work in a particular patient population. Then, we try these different...Read more

In this Q&A series we answer questions we have received from our customer base. #2: How do we measure the effectiveness of online patient recruitment campaigns? We measure the effectiveness of our online patient recruitment campaigns by: Conversion rate: the percentage of visitors to a recruitment website who enroll in a study. Cost per enrolment: the total cost of the campaign...Read more

In this Q&A series we answer questions we have received from our customer base. #1: When you integrate online patient recruitment, don't you create a bias in your clinical trial?Yes, there is a potential for bias in clinical trials that use online patient recruitment methods. The patient population reached through online channels may not be representative of the overall patient population...Read more